1. Introduction
This privacy policy (“Policy”) sets out how Purple Creations Pvt. Ltd. (“Kabok”, also identified by “we” or “us” or “our” ) uses and protects any information that you give us when you use this website/ mobile application (individually and collectively, “Platform” ).
Kabok is committed to ensuring that your privacy is protected. Should we ask you to provide any information by which you can be identified when using this Platform, be rest assured that it will only be used strictly in accordance with this Policy.
Please note that our Policy is subject to change at any time, and we may not be able to provide you prior notice. To ensure you are up to date with the Policy, please review this page periodically. This Policy applies to current and former visitors and customers of our Platform. By visiting and/or using our Platform, you are accepting and consenting to the practices described in this Policy.
The Company has adopted this Privacy Policy, in compliance with the provisions of applicable laws, to inform you of what information we collect from you through the Website, how we collect the information, how we may use it and the steps we take to protect it.
Please note that usage of the term Personal Information includes Sensitive Personal Data or Information (“SPDI”), wherever appropriate and/or mandated under the IT Act and the SPDI Rules.
2. Information we collect
We learn, collect, and store your personal information (that we consider necessary) when you use our Platform. We use this information to provide you with a safe, efficient, smooth, and customized experience, which includes, without limitation, displaying content such as recommended products that might interest you and communicating with you about your orders, new products, and latest promotional offers. This allows us to provide specific services and features that most likely meet your needs, customize our Platform to make your experience safer and easier, and enable third parties to carry out technical, logistical, and other functions on our behalf.
Here are the types of information we gather:
1. Information you provide us
We receive and store the information you explicitly provide to us. This includes personal information such as your user name along with your password, your name, address, telephone number, e-mail address and other contact information, date of birth, gender, financial information such as bank account information, credit/debit card or other payment instrument details and any other information that you provide during your time on the Platform. You may choose not to provide certain information, but this could prevent you from taking full advantage of our Platform’s various features.
2. Information collected automatically
Whenever you interact with our Platform, we automatically receive, record, and analyze information from your browser or device, which includes, without limitation, your IP address, geolocation data, device identification, “cookie” information, the type of browser and/or device you’re using to access our Platform, information about your mobile device, including a unique identifier for your device and purchase history; which we sometimes aggregate with similar information from other customers to create features such as best-selling products, products you viewed or searched for, products you may like. We may also use browser data such as cookies, flash cookies, or similar data on certain parts of our Platform. We may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of your visits to certain pages, page interaction information (such as scrolling, clicks, and mouse overs), and also methods used to browse away from the page. We use this information for internal analysis and provide you with location based services, such as advertising, search results, and other personalised content, to give you the best shopping experience on our Platform.
3. Information from other sources
We may receive information about you from third parties, such as social media services, commercially available sources, and business partners. If you access our Platform through a social media service or connect a service on our Platform to a social media service, the information we collect may include but is not limited to your user name, profile picture, email address, friends list and any other information associated with that social media service, which the social media service has the right to share with us and any other information or content you have made public in connection with that social media service. Whenever you access the Platform or contact us through social media services, you authorize us to collect, store, analyze and use such information in accordance with this Policy.
How cookies work.
A cookie is a small file that we, after obtaining your permission, transfer to your computer’s hard drive through your web browser. This file helps us recognize your browser and respond to you as an individual, as well as provide personalized features and advertisements based on your needs, likes, dislikes and behavior on our Platform.
You can choose to accept or decline cookies. The help menu on most browsers will tell you how to prevent the browser from accepting new cookies and deleting/ disabling existing cookies. However, disabling/ deleting our cookies could prevent you from taking full advantage of our Platform’s various features.
Do we share any information we receive?
Respecting customers’ privacy is not only an important part of our business but one of the core philosophies of our organization. We never have and never will commercially exploit such information by selling it to third parties. We share customer information only as described below, and in no other manner:
1). Third-party service providers
We employ other companies and individuals to perform a few functions on our behalf. These functions include but are not limited to fulfilling orders, delivering packages, analyzing customer data, providing marketing assistance, providing search results and links, and processing payments. For optimum fulfillment of these functions, they have access only to such customer information as is needed to perform their functions, and are contractually bound not to use it for any other purpose.
2). Compliance with law
We may be required to share customer information with government authorities and agencies for the purposes of verification of identity or for prevention, detection or investigation, including of cyber incidents, prosecution, and punishment of offences. Further, we may release account and other personal information when we believe release is appropriate to enforce or apply our Terms of Use and other agreements; or protect the rights, property or safety of KABOK, our users or others. This includes exchanging information with other companies, organizations, government or regulatory authorities for fraud protection and credit risk reduction.
3). Business transfers
As we develop our business, we might sell or buy stores, subsidiaries, or business units. In such transactions, all information, including personal information collected and stored by us may be disclosed and otherwise transferred to an acquirer, or successor or assignee as part of any merger, acquisition, debt financing, sale of company assets, or similar transaction, as well as in the event of an insolvency, bankruptcy, or receivership in which all such information is transferred to one or more third parties as one of our business assets.
Information Security
The security of your information is extremely important to us. We use adequate security policies, rules, and technical measures, as required under applicable law, to safeguard and protect your information from unauthorized access, improper use or disclosure, unauthorized modification, and unlawful destruction or accidental loss.
However, we shall not be responsible for any breach of security or for any action of any third parties that receive users’ personal data or events that are beyond our reasonable control including acts of government, computer hacking, unauthorized access to computer data and storage devices, computer crashes, breach of security and encryption, etc.
Links to other third party sites
The Website may provide third party information and links to other websites that are not affiliates of or operated or controlled by the Company including but not limited to payment gateways or social networking websites. The Company is not responsible for any form of transmission, whatsoever received by you from any third party websites and accordingly does not make any representations concerning the privacy practices or other policies of such third party websites. Under no circumstances shall the Company be deemed to control or guarantee the accuracy, integrity, or quality of the information, data, text, software, sound, photographs, graphics, videos, cookies, messages, or other materials available on such websites. Any user Information provided by you to such third party websites shall be governed in accordance with the privacy policies of such websites and it is recommended that you review the privacy policy of such websites prior to using such websites.
What choices do you have?
- You can add, correct, update, modify, or review your personal information on a regular basis. However, whenever you update information, we usually keep a copy of the previous version for our records.
2) If you do not want to receive emails or messages from us, please get in touch with our customer care team to de-list your e-mail ID.
3) You can choose to not provide your personal information or consent for usage of your personal information or subsequently withdraw your consent. However, this might not allow you to take full advantage of the features of our Platform.
You agree and acknowledge that certain data or information cannot be corrected or deleted or is prohibited to be deleted as required under any applicable law, law enforcement requests or under any judicial proceedings. In respect to such data or information, the aforementioned rights will not be available.
Important Disclaimer
Although the Company provides full security and secrecy to your Personal Information, we urge you to be careful with sharing of your Personal Information with any third party claiming to be related to the Company on separate emails/phone calls etc. The Company disclaims any and all liabilities towards any such claims that have arisen due to your own negligence or willful misconduct and the Company takes no responsibility of the same
Further Acknowledgements
- You hereby acknowledge and agree that this Privacy Policy:
- a)is clear and easily accessible and provide statements of Company’s policies and practices with respective to the Information;
- b)provides for the various types of personal or sensitive personal data of information to be collected;
- c)provides for the purposes of collection and usage of the Information;
- d)provides for disclosure of Information; and
- e)provides for reasonable security practices and procedures.